Churchill Downs introduced these days that Casey Ramage has been named vice president of marketing and advertising and partnerships for the racetrack.
In this job, Ramage will be responsible for setting up the brand strategy for the residence and the Kentucky Derby whilst foremost the promoting and partnerships teams. She will serve as the principal liaison with all external businesses to assure regularity throughout the model and to guarantee alignment with the all round targets of Churchill Downs. Ramage will report specifically to Mike Anderson, President of Churchill Downs Racetrack.
Ramage returns to Churchill Downs having earlier served as Vice President of Branding and Licensing (2009-2012) and Senior Director of Advertising and marketing (2007-2009). During that tenure, she introduced enduring Kentucky Derby 7 days belongings like Flavor of Derby and the KentuckyDerbyParty.com system, chaired the re-start of Kentucky Oaks to aim on girls and charity and was on the charter crew dependable for setting up “The Highway to the Kentucky Derby.”
“I’m thrilled to return to Churchill Downs and lead to our growth as we put together for Derby 150,” Ramage reported. “The Kentucky Derby is an incomparable experience and I’m keen to operate with our companions, the neighborhood and the staff to create affect close to this extremely special establishment and legendary tradition.”
Prior to assuming her present leadership job at Churchill Downs, Ramage designed brand name vision for Champion Gaming as their Main Promoting Officer. Her 17 yrs of considerable working experience in promoting and community relations involve Vice President roles at EdjSports and Brown Jordan Organization. Ramage holds a B.S. in Enterprise from the College of Kentucky and has attained an Govt Education from Wharton Business School.
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“Casey brings a deep comprehension of the Kentucky Derby model and we are thrilled to welcome her again to Churchill Downs to guide these vital promoting and partnerships capabilities,” Anderson mentioned. “She provides the excellent mix of working experience, passion and psychological link to usher this timeless manufacturer into its 150th 12 months.”
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