December 1, 2023


Business&Finance Specialists

Netflix Director of Movie Internet marketing Crystal Ponzio-Busto Joins Crooked Media (Exclusive)

2 min read

Crooked Media employed Crystal Ponzio-Busto, an eight-calendar year veteran of Netflix, to direct advertising and marketing for the podcasting and media firm.

As Crooked’s SVP of marketing, Ponzio-Busto will oversee marketing and communications method for the model, functioning to broaden its reach in podcasting, electronic content and ecommerce and encouraging to start Crooked’s forthcoming Television set and film jobs.

More from Variety

Most lately, Ponzio-Busto was director of movies advertising and marketing at Netflix, in which she formulated strategies for titles like Dee Rees’ “Mudbound” — which picked up Netflix’s initially-ever feature movie Oscar nominations — “The Ballad of Buster Scruggs” and “The Two Popes,” the two of which also were Oscar-nominated. She also developed strategies for Robert Rodriguez’s “We Can Be Heroes” and “To All the Boys: Always and For good.”

In addition, Ponzio-Busto helped build Netflix’s presence in Latin The usa, main brand name marketing and advertising initiatives throughout the location. In the course of her time at the streamer, her internet marketing work won multiple Cannes, Clio and Webby Awards.

“Crooked Media has constantly had a compact but scrappy, revolutionary and successful marketing and advertising group that has completed astounding work,” Tommy Vietor, co-founder of Crooked, claimed in a assertion. “Crystal is going to bring that group, and the model, to the following stage as we continue to evolve into a leader not just in podcasts, but in each individual big entertainment category.”

L.A.-primarily based Crooked Media was started in 2017 by former Obama aides Jon Favreau, Jon Lovett and Tommy Vietor. Ponzio-Busto is Crooked’s 2nd use from Netflix: In 2019, Sarah Geismer, formerly drama series growth exec at Netflix, joined the organization to head up its innovative advancement and output arm.

“I’ve been motivated by Crooked considering the fact that becoming a listener and supporter in 2017 and grew to become immediately compelled to get motion in my community,” Ponzio-Busto mentioned. “I proceed to see the environment close to me in another way due to the fact of their content. I am energized to convey my knowledge doing the job at the intersection of storytelling and analytics to Crooked as the business will work to engage and activate even much more listeners as the entire world and media market go on to fast completely transform.”

In advance of signing up for Netflix in 2013, Ponzio-Busto held marketing and advertising positions at Hulu, IFC and Wieden + Kennedy. A passionate supporter of Latinx media illustration, Ponzio-Busto is at present a speaker and mentor for Younger Womens’ STEAM Preparatory Academy in her hometown of El Paso, Texas.

Most effective of Selection

Signal up for Variety’s Newsletter. For the newest news, adhere to us on Facebook, Twitter, and Instagram. marketing-crystal-152545171.html