September 26, 2023


Business&Finance Specialists

Moroccan Chari acquires Ivorian B2B e-commerce startup Diago

2 min read

Chari, a Moroccan B2B e-commerce and fintech startup, today announced that it has obtained a 100% stake in Diago, an Ivorian app that connects community shops to FMCG producers and importers.

The all-stock transaction was facilitated by AF Lawful and RBB International corporations, symbolizing Chari, and Houda Law Firm, symbolizing the Ivorian upstart.

This acquisition is coming only 3 months just after Chari acquired Axa Credit rating, the credit history arm of Axa Assurance Maroc, for $22 million. With Karny, a bookkeeping application it obtained previous year in August, Chari has now designed and declared 3 prosperous acquisitions in 10 months.

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“The solution of a thriving growth is to build a community workforce that masters area sector dynamics,” said Chari’s CEO Ismail Belkhayat who co-founded the startup with his spouse Sophia Alj (COO) in 2020. “The authentic challenge is to influence community business people to join forces with Chari to mature faster.” 

Past year, in an job interview, Belkhayat explained to TechCabal that the purpose is to be the industry leader throughout francophone Africa. These days it tends to make its first significant foray and vouches to “continue to encompass ourselves with youthful and bold entrepreneurs from francophone Africa to make jointly a pan-African big of FMCG and fiscal products and services distribution.”

Started in 2021 by Ali Ouattara and Amidou Diarra, two former administrators at Glovo and PepsiCo, Diago operates solely in Abidjan, the cash metropolis of Côte d’Ivoire and one particular of the largest French-talking towns in Africa.

Chari claimed in a statement that Ouattara and Diarra, who had initially sought funding and industry and tech advisory right before picking to exit to the Moroccan, will continue to be CEO and COO, respectively. The duo will oversee regional enterprise growth right before expanding footprint to other Sub-Saharan countries—Chari’s overarching purpose.

“Diago’s overall staff will obtain Chari’s total assistance functions,” said Chari’s VP of intercontinental growth Cyrille Jacques. “Chari’s Casablanca again office will enable the Diago group in setting up operations, IT applications, and shopper support.”

There is a new pattern of African startups acquiring into both equally area and global mergers and acquisitions (M&A), especially cross-regional promotions. Just last thirty day period, a Nigerian autotech startup Autochek travelled up north to purchase Moroccan KIFAL Car. Now, Chari is  obtaining a West African startup. 

Belkhayat reported the firm is presently increasing a major series A. If Belkhayat’s 2-yr-old startup, with just about $7 million funding, has currently made 3 acquisitions and is operational in 3 countries—Morocco, Tunisia, and now Cote d’Ivoire—who appreciates what he’d do with the “big sequence A” when it finally closes?

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Moroccan Chari acquires Ivorian B2B e-commerce startup Diago