Morehouse Higher education today declared the appointment of Paula Resley as Main Model Officer and Vice President of Strategic Communications, Marketing and advertising, and Admissions. She will immediate brand name and messaging strategy as well as focused recruitment and digital engagement. Through her career, Resley has led marketing and communications system across digital and non-electronic channels for a wide variety of industries represented by Fortune 500 businesses, publicly traded organizations, companies as they went as a result of the IPO course of action, and privately-owned organizations, as nicely as non-earnings organizations.
“Morehouse is totally fully commited to leveraging engineering and targeted communications tactics to develop our brand, expand our affect, and fulfill our mission,” said David A. Thomas, Ph.D., Morehouse Faculty president. “Paula’s experience and experience, specially in electronic engagement, will assistance Morehouse continue on to expand its intercontinental visibility and amplify its critical voice.”
Resley is a proficient advertising and communications executive chief who has designed integrated advertising and marketing procedures to converse a unified concept throughout all channels, drive advertising and marketing contribution to profits, establish brand name loyalty, and build sector leadership. Her background features brand administration, digital tactic, marketing campaign execution, content creation, sales enablement, interior and external situations and communications, general public relations, and crisis management.
“I am honored to sign up for the leadership crew at Morehouse College and thrilled to function together with this inspiring team, school, students and alumni,” stated Resley. “The Morehouse School mission of establishing younger Bdeficiency adult men to lead life of management and support is one thing that I think in and requirements I aspire to uphold. With Morehouse College’s a long time-extended management position on social justice, I am motivated by the place we will just take the College or university in the many years to appear.”
Resley has served as board president of Saved by God’s Grace, internet marketing board chair of the Engineering Association of Georgia (TAG) Digital Overall health Culture, and board member of Heaven on Earth Culture for Animals and has delivered her services in volunteer roles and/or ongoing financial assistance of Greatest Pals/NKLA, Atlanta Humane Culture, ASPCA, Entire world Wide Fund for Character, and Crossroads Hospice. She attained a Bachelor of Science in marketing from the College of Florida. She is an American Marketing and advertising Affiliation Professional Qualified Marketer in Electronic Advertising and earned Licensed Digital Internet marketing Qualified qualifications from the Digital Marketing and advertising Institute and HubSpot marketing and advertising automation inbound promoting certification.
Resley will begin do the job at Morehouse on Could 10.