- Jen Glantz is an entrepreneur and the founder of Bridesmaid for Hire.
- Being up-to-day on market trends is important to standing out as a small business enterprise, Glantz states.
- This year, she ideas to create NFTs for her business and include AR know-how into her web site.
When I initially turned an entrepreneur in 2014, I understood that in buy to develop and scale my company I might will need to hold up with rising traits and know-how. Considering that I you should not have a enterprise presenting skilled-advancement workshops or consultants, I established aside a several thousand dollars a 12 months in my very own company budget for conferences, workshops, and coaching.
Final year, soon after attending a several online workshops and conferences and vigorously listening to my preferred company podcasts, I realized there were a number of significant tendencies that I preferred to apply into my 2022 technique to stay existing and have leverage on my opponents.
After a good deal of study and setting up, I’ve decided this calendar year to integrate NFTs, cryptocurrency, and the metaverse into the structure of my business. Here’s how.
Employing NFTs as membership access
In the middle of previous calendar year, I started out to obtain myself curious about NFTs (non-fungible tokens). Whilst a good deal of people today in my everyday living were being obtaining NFTs that ended up just electronic art, a few business owners I read communicate on a podcast defined how they had been utilizing NFTs for small business.
For example, entrepreneur Gary Vaynerchuk has a assortment of NFTs that presents holders entry to VeeFriends, a personal membership club with unique benefits. Apparel corporation Official has an NFT market that gives persons special obtain to bodily products.
For my company, I’m performing to produce a collection of NFTs that provides people today access to my library of programs. I will limit the amount of NFTs in the assortment, and shoppers who invest in one can resell it each time they’d like and transfer entry to that class library to the new operator.
Accepting cryptocurrency as payment
I started off to detect that much more and additional businesses, from Starbucks to Entire Meals, were commencing to take cryptocurrency as payment in 2021.
An believed 114 million accounts hold bitcoin all around the environment. With additional and a lot more people placing their dollars in electronic coins, I felt it was time to accept cryptocurrency as payment for some of my products and solutions and services.
While I nevertheless system to only accept dollars for major-ticket things in excess of $1,000, I am heading to get started accepting bitcoin as payment for decrease-priced merchandise and companies by utilizing a system like BitPay to facilitate the transaction.
Making use of metaverse know-how for my purchaser experience
One particular significant technological innovation upgrade I want to give my company this yr includes metaverse technologies and augmented reality.
Some enterprises are making use of AR to produce a unique shopper expertise. For case in point, Home Depot and Wayfair use AR to enable individuals see how furniture parts will glance in their dwelling, when Nike and Kohls use AR to support individuals practically try on products.
Even though I’m nevertheless checking out solutions for my organization, I’m tempted to both use AR to develop a movie sport that persons can spend to participate in in the metaverse or put in AR for individuals to consider on some of the products my manufacturer sells. Electronic platforms are starting off to make these attributes much more accessible — for case in point, Shopify allows sellers use 3D styles on item web pages to show customers how a merchandise seems in AR.
Whilst I’m energized to put into action these new updates to my organization, I’m not in a hurry. I’m however developing resourceful ways to increase cryptocurrency, NFTs, and metaverse technological innovation into my development ideas.
For fellow business people, I recommend mastering as significantly as you can about the tendencies you want to insert to your business enterprise and hunting to what other manufacturers are undertaking for concepts.