December 6, 2023


Business&Finance Specialists

Hepsiburada’s Hepsipay announces partnership with the Istanbul Metropolitan Municipality’s Istanbulkart to bring ecommerce encounter to a broader viewers

3 min read

–New company will allow Hepsiburada prospects to shell out for products on line by applying their Istanbulkart account through their Hepsipay Wallet–

ISTANBUL, Jan. 4, 2022 /PRNewswire/ — Hepsipay, the electronic open wallet of foremost Turkish e-commerce platform Hepsiburada (NASDAQ: HEPS) these days introduced an agreement with the Istanbul Metropolitan Municipality’s Belbim/Istanbulkart, which will allow approximately 20 million lively Istanbulkart users to shop easily on the Hepsiburada system devoid of the need to have for any other financial institution or credit rating card.

Hepsiburada logo

Hepsiburada brand

Belbim’s Istanbulkart is a contactless pre-paid card for public transportation payment and clients who keep one will now be capable to use their account balance to obtain items on Hepsiburada. This services will work through the Hepsipay Wallet, which features customers the option to fulfill all their wants with modern payment remedies and services such as multi-credit rating card payment, on the web shopping credit, cost to billing and protected payment.

This agreement will assistance to deliver the e-commerce experience to a broader audience in Turkey, in line with Hepsiburada’s vision of top digitalization of commerce. By enabling choice payment selections, Hepsiburada retains maximizing the buyer expertise and opens up its platform to prospects without the need of access to traditional banking companies.

Hepsiburada’s collaboration with Istanbul Metropolitan Municipality is envisioned to be operational in initially quarter of 2022.

Ozan Bayülgen, General Supervisor, Hepsipay said: This collaboration with the Istanbul Metropolitan Municipality’s Belbim/Istanbulkart is the most current action as we proceed to direct the way in discovering modern payment techniques via our embedded electronic wallet, Hepsipay, so that as lots of consumers as doable are capable to seamlessly entry Hepsiburada’s items and services.

This collaboration will even more manifest Hepsipay price proposition as a companion wallet supplying quick and fulfilling encounters to its end users which includes the below and un-banked customer segments in Turkey, developing Hepsiburada’s full addressable marketplace.”

Remarking on the approaching cooperation, Belbim Inc.’s General Manager Nihat Narin said:: “As the founder of Turkey’s major digital payment selection method, we are pushing Istanbulkart into the upcoming with our economical technological innovation. We carry on to lengthen Istanbulkart’s reach and give sensible payment alternatives through our enterprise partnerships. We are creating an infrastructure for our 20 million people who pivoted to on-line shopping through the pandemic. By this initiative, our users can use NFC with their e-commerce payment wallet, Hepsipay. At Belbim Inc., we will proceed our initiatives to provide Istanbulites with the finest products and services doable.”

About Hepsiburada

Hepsiburada is a major e-commerce technological know-how system in Turkey, combining a globally confirmed e-commerce business design with a a person-end ‘Super App’ to cater to our customers’ day to day wants and to assistance make people’s everyday lives improved. Clients can obtain a wide assortment of solutions and providers together with similar-day supply of groceries and necessities, products from global merchants, airline tickets and payment providers through Hepsiburada’s embedded electronic wallet, HepsiPay. As at the close of September 2021, we had seamlessly linked 39.6 million customers and around 67 thousand Active Merchants.

Launched in Istanbul in 2000, Hepsiburada was constructed to guide the digitalization of commerce in Turkey. As a woman-started business, Hepsiburada is committed to significant action to empower females. Through its ‘Technology Empowerment for Ladies Entrepreneurs’ system, Hepsiburada arrived at above 24,000 female entrepreneurs throughout Turkey to date.

About Belbim

BELBIM Inc., the founder of the initially electronic fare assortment process employed in Istanbul public transportation, is offering a quick and simple payment possibility with “Istanbulkart” it has designed totally within its overall body. Istanbulkart, with the vision of the ‘City Lifestyle Card’ founded in 2019, located over and above currently being a transportation card only, is reworked into an digital cash card which can also be used in places other than transportation and has turn out to be a payment solution at quite a few points of the city with the collaborations recognized.

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