October 3, 2023


Business&Finance Specialists

Go through the Notion Pitch Doc E-Commerce Startup Whop Utilised to Increase $17M

3 min read
  • Whop is a market the place creators and people can acquire and sell digital products.
  • The e-commerce startup announced in July a $17 million Collection A.
  • Here is an distinctive appear at the Idea doc employed by the startup for the duration of its fundraising process.

Steven Schwartz, CEO and cofounder of electronic goods marketplace Whop, fulfilled his cofounder Cameron Zoub in a Facebook team for sneaker resellers.

“In center school, you were actually amazing if you had amazing sneakers,” Schwartz, 23, informed Insider. “The only way to get actually neat footwear was to make these bizarre items of program known as sneaker bots.”

The two started setting up and marketing their personal sneaker bots on boards like Facebook, Reddit, Discord, and Twitter, Schwartz mentioned. Yrs later on, they satisfied Whop’s eventual third cofounder, Jack Sharkey, who had been performing the similar factor.

Quickly-ahead approximately a decade, Schwartz, Zoub, and Sharkey advanced their encounters of purchasing and advertising application into Whop, which now allows end users acquire and provide every little thing from non-public communities to programs to tailor made software package like analytics platforms or trading applications.

“We are making Whop for the 15-year-outdated variation of ourselves,” Schwartz stated.

Whop just announced its $17 million Collection A led by Insight Associates, for every the firm, which integrated participation from Peter Thiel, Justin Mateen, The Chainsmokers, and creators-turned-VCs Josh Richards and Griffin Johnson.

With the most recent spherical of funding, the corporation plans to extend its product and seek the services of quite a few roles, which includes a head of income, designers, and engineers. 

Whop product imagery startup ecommerce

Whop is an ecommerce market for digital goods.

Courtesy of Whop

Material creators have extensive utilized electronic goods as a way to make dollars and present their audiences with articles and equipment. For instance, many creators instruct on line programs on platforms like Kajabi or Teachable lots of sell digital items like workflow templates and modifying presets, much too.

Though fundraising in the creator economy has slowed in excess of the very last several quarters, Schwartz sees Whop as a pivot in the area.

“Historically, the creator financial system, at minimum up right until perhaps a year and a fifty percent in the past, has been photographs and textual content material,” Schwartz explained. “What we’re truly bullish on is the creator financial system becoming far more utility-pushed and presenting items that men and women actually gain a good deal much more benefit from than just textual content content.”

Schwartz said Whop is concentrated on the shopper a lot more than the creator, which he believes has been overemphasized by startups in the area.

“It is just one point to strategy it from the creator lens, but I consider that now it truly is far more critical than ever to solution it from the shopper lens because the people are the types that really maintain the creators,” he explained. “And if you happen to be making a creator financial state startup, you won’t be able to do that devoid of obsessing about not just the creator, but the genuine shopper who’s purchasing the creator’s goods.”

Rather of developing a fancy pitch deck to mail off to traders, Whop’s crew created a deck employing efficiency application Notion.

“I actually recall trying to develop a deck and we just have been not obtaining it, it was so tough for us,” Schwartz mentioned. “It appeared like shit.”

Zoub, Whop’s cofounder and chief item officer, prompt utilizing Notion instead, Schwartz explained.

“At first I was like, which is a terrible plan. No one will just take us seriously,” he explained. “But it labored out perfectly. It was quick to lay out a desk of contents and anything designed perception.”

The team’s Notion doc outlines every thing a pitch deck would, which includes charts, client situation research, and an examination of the marketplace and levels of competition.

“At the stop of the day, people — and investors especially— seriously just price clarity and concise interaction whether it can be composed on a notepad or a deck,” Schwartz explained. 

Check out out the Notion doc Whop utilised to raise its $17 million Sequence A:

Be aware: The document Whop shared with Insider incorporates various redactions.