March 21, 2023


Business&Finance Specialists

Foremost a Company in Ukraine In the course of the War

14 min read

On February 24, 2022, Russian troops invaded Ukraine. This remarkable escalation of a conflict that commenced 2014 sparked an ongoing war that has led to tens of countless numbers of deaths and the biggest European refugee crisis since Globe War II. It’s been condemned by 141 countries as an illegal act of aggression.

As the world marks the one-calendar year anniversary of the invasion, we preferred to comprehend how organizations in Ukraine have navigated the previous year. To that finish, we carried out in-depth interviews with a varied team of 10 Ukrainian administrators and executives, symbolizing industries together with recruiting, IT, instruction, venture money, health and health and fitness, agriculture, and oil and gasoline.

We requested them about their activities foremost in the midst of war, the challenges they confronted, and the lessons they acquired. Their tales — translated and edited for clarity — adhere to and get rid of light on quite a few common themes.


When the menace of a Russian invasion became actual in early 2022, Ukrainian software package progress enterprise Ralabs began getting ready. It made new HR insurance policies in situation staff members had been drafted, designed a in-depth relocation program for personnel across eight distinctive nations, and performed worker trainings on operating overseas, first assist, and how to pack an crisis suitcase. As personnel had been getting significantly stressed (specifically when world-wide media commenced predicting that if a war commenced, Kyiv would fall in a several days), the enterprise built positive to complement its tactical methods with mental wellness support, co-founder and COO Roman Rodomansky instructed us.

Of program, the arrival of war shocked even the most ready companies. But our interviewees told us that immediately after the Russian army retreated from Kyiv, they were being largely in a position to adapt to their new reality. When Russian attacks focused Ukraine’s electric power infrastructure, they rapidly established up new workspaces geared up with turbines and satellite net. When personnel experienced to relocate, businesses made available assist, coaching, and means. To stay afloat when shoppers disappeared and revenues fell, leaders found artistic approaches to minimize operational fees without having laying individuals off. Lots of also described how they had been able to establish on the adaptability and resilience, notably when it arrived to dispersed function, that their groups experienced currently demonstrated through the pandemic.

At 4:30 in the early morning on February 24, I woke up to sirens blaring, rockets flying, explosions in all places. My neighbor’s house was hit, just 700 meters from me. Thank God, his wife was even now asleep — the blankets guarded her when their bedroom window shattered and covered the room in glass. We all hid in the basement, and when we could escape, we went to remain with kin in Western Ukraine. 6 families stayed in the basement there, foods was jogging out, there were queues, shifts for every little thing. I imply, you simply cannot are living like that.

Eventually, my spouse and children was equipped to get to Poland, and I went to my hometown close to Odesa. But individuals very first few months, there was no do the job. There were no shoppers. If someone termed, it was to speak about who was alive and who was not, who was in occupied regions, who had family members in issues, who was in the basement, and in what affliction.

Then, in May, company started off taking place yet again. The Russians remaining Bucha and Irpin, and I returned to Kyiv — nevertheless not with out incident. A bridge was blown up, and our very little prepare stood there for two hrs, waiting around for the missile raid to conclude. I try to remember Googling the width of the river, and the drinking water temperature, calculating no matter whether I’d be ready to make it across if the coach fell from the tracks. I even took off my sneakers and coat, just in scenario, so I’d be ready to swim. But luckily for us, they fixed the tracks, and I manufactured it to Kyiv in a person piece.

By now, things are mostly back to regular for my firm. We’re a tiny team, like a guerilla staff. We all disbanded, but we’ve all returned. And if I have uncovered anything, it’s to normally be geared up. Now I know what to do if there’s an invasion, and I’ve established up all the things I can for my enterprise and my spouse and children in scenario I’m not in this article tomorrow. My listing of contingency designs acquired more time, and I realize better how to respond to these dangers. We all do. And, effectively, if a zombie apocalypse will come, I consider we’d be a lot extra prepared for it than in advance of.

— Volodymyr, Kyiv
Founding associate, startup advisory agency

Our conversations made it very clear that resilient corporations go hand in hand with resilient leaders. Personal resilience enables the swift determination-generating, ease and comfort with brief scheduling horizons, and agility essential to assist a group by swiftly evolving worries. As Yevhen Tytiuk, president of an oil and gasoline products producer, mirrored, “To be trustworthy, I’ve experienced some horrible ideas. But now, I’m entire of enthusiasm. Of system, we have not been equipped to keep pre-war ranges, and we have experienced to adapt a great deal. But centered on the volumes we have now, I think we’re likely to be ok.”

The leaders we interviewed explained a wide range of coping mechanisms to enable them recover from the trauma wrought by the war and satisfy their duties to their workforce, from brazenly sharing their thoughts with their groups to carving out time for hobbies and close friends to deliberately focusing on humor and optimism.

Presently, we contact it “war-existence balance” — when missiles are traveling overhead individuals are functioning from bomb shelters, basements, and loos we have no ability, no web schools are shut, so young ones are with us at home…the strain and anxiousness are powerful.

But still, we have to come across times of pleasure. We have to uncover some way to harmony perform, volunteering, supporting the army, and caring for family members. We have to come across a way to make it all perform.

Of course, our management team had a business enterprise continuity program. But we never ever thought that we would will need to activate it. In the fast aftermath of the invasion, our first challenge was guaranteeing the bodily safety of our personnel. We managed to relocate several to Lviv, where by the war was even now unpleasant, but enterprise could carry on to run. Priority variety two was generating certain we could continue to keep paying our men and women.

And surprisingly, just a couple of days after the invasion, 90% of our personnel had been currently back again to do the job. Their commitment was amazing, and it meant we were capable to maintain the bulk of our shoppers, because finally, they also require to get their positions performed.

Of training course, there were times that were emotionally devastating. I experienced a colleague who dropped her father in the war. Many others had close kinfolk who ended up captured in the occupied territories. One has a brother who’s been imprisoned for six months with no term on exactly where he is or when he may perhaps be released.

When we hear these tales, or when we see the pics of the brutalities fully commited in the liberated territories, we all truly feel good suffering, and we just can’t be expecting to be as successful as usual. But as a leader, I uncover that sharing my vulnerabilities brazenly and joining volunteer attempts helps me and my crew to transfer ahead. I know I just cannot thoroughly safeguard absolutely everyone, and I know that some uncertainty is inescapable, but we do our most effective to provide whatsoever support we can.

— Lidiya Dats, Lviv
Co-founder and head of HR, TechMagic (software program engineering company)


The leaders we spoke with uncovered a shared perception of intent in continuing company operations that were being supporting the war hard work by utilizing men and women and paying taxes in volunteering and donating to health-related relief endeavours, refugee resettlement programs, and military services help money and in producing products that could support daily Ukrainians.

For illustration, CEO of ed-tech system GIOS, Nataliia Limonova, shared that she begun which include a connect with for donations to a Ukraine reduction fund when pitching her business enterprise to buyers, enabling her to fundraise for her business when constructing intercontinental assistance for her nation. Her emotion was palpable when she described looking at donations from fellow organization leaders get started to pour in.

GIOS was also 1 of many Ukrainian businesses that chose to offer their solutions and companies to Ukrainians for totally free. These leaders shared that even with considerable hurdles, a powerful perception of purpose aided encourage and unite their men and women — even in their darkest several hours.

According to modern estimates, 90% of Ukrainians right now exhibit indications of PTSD. And you know, this psychological health things, it’s not as well known listed here as it is in the U.S. and Europe. A ton of people are reluctant to acknowledge they will need assist. So, when we’re in a position to make a change, when we get suggestions that a customer was lastly capable to get a fantastic night’s slumber immediately after completing a person of our plans, when we’re in a position to offer free of charge accessibility to assets that aid with pressure, stress, and depression, that helps our group genuinely truly feel the worth of our mission.

However, when the war started off, I had to uncover and articulate a new eyesight for the company, for why we should shift forward even as bombs fell all all over us. We know that our military fights for navy victory on the entrance line, but we combat on the economic front line. This isn’t just a enterprise, it is a way to assist our place. When our company is steady and profitable, we of course increase our customers’ life, but we also donate to the military, pay taxes and salaries, and develop employment that make it doable for the excellent minds of Ukraine to keep here, alternatively than leaving to find perform abroad. I’m additional useful to my region with a laptop computer than with a weapon.

My title may be CEO, but just lately, I’m more like main electricity officer. My job is to maintain morale up, hold the team’s batteries charged, and encourage everybody to assistance each other, our small business, and our state — in whatever ways we can.

— Victoria Repa, Kyiv
CEO, BetterMe (health and fitness and conditioning platform)

The leaders we spoke with also explained getting goal in supporting make the country’s long term by retaining and building talent, rebuilding the economic climate, and fostering new industries to fill the gaps left by components of Ukraine’s economy, such as the agriculture sector, that have been seriously broken.

This is a substantial tragedy for the for the Ukrainian folks, for the country. But it’s also a exclusive prospect, due to the fact the country has under no circumstances been so united. It’s a prospect to press our state forward, to spend in our place, to make sure that when this war ends, we’re poised to be part of the ranks of definitely designed nations.

We all realize that we have a professional military, and they’re carrying out their task. So we have to do our task, below. As soon as my group and I comprehended this, we became much more targeted, much more driven to locate creative approaches to assistance the founders we function with and adapt our applications to meet up with new demand from customers. Just after the war, we’re likely to have to have a large amount of smart people today listed here in Ukraine, and I see our do the job as aiding to put together the future generation of younger entrepreneurs to direct our place forward.

— Ivan Petrenko, Lviv
Running partner, Angel A single Enterprise Fund and CEO, CfE Accelerator


The leaders we interviewed consistently emphasised how empathy experienced come to be central to their technique, no matter whether by offering fiscal help to battling workers, insisting burned-out workers choose time off, or only listening to workers. One particular govt, who explained on a regular basis having time to pay attention to his driver speak about his son, who was serving on the entrance line in Jap Ukraine, joked that his position was comparable to that of that a priest.

At the exact time, the leaders we spoke with also noted the limitations of empathy. Quite a few reflected that unless they went as a result of a related experience on their own, they could under no circumstances thoroughly comprehend somebody who had shed a residence or a cherished one.

You know, most of the time, when I communicate to my colleagues, I don’t just discuss about perform. I communicate to them as people today. And I feel they can see that the discussion is not just about enterprise, that I’m also pondering about them on a personal level, and so they just the natural way open up a little much more. It inspires a sort of hope, a form of positivity.

For example, ahead of the war, I experienced bought my motor vehicle to one particular of my workers on credit. She was likely to spend me again in installments, but when the war commenced, I told her it wasn’t vital to pay me back again. And it turned out that the vehicle finished up supporting her and her husband a terrific deal, because it was a four-wheel push, and devoid of it, they may not have been equipped to escape Kyiv. Issues like this convey people collectively about you.

I was continually in touch with my colleagues, my associates. I knew what anyone was dealing with, and because I understood about their lives, I was normally mostly worried with their protection — queries of company may have been there someplace, but they have been in the qualifications.

— Yevhen, Kyiv
Founder and standard supervisor, grain and oil seeds trading organization


You just want to pay attention to your folks. You will need to actually pay attention — never just listen to what they say, but tune in to how they’re really doing.

I had a group guide with two compact young children, and her mother lived in the vicinity of Mykolaiv, in an region that was occupied by Russia. She was a good female, a definitely robust supervisor, but I could see that with everything going on, she was progressively stressed. But in some cases folks aren’t always capable to acquire their possess temperature. At 1st, she insisted that she was alright, but we talked far more, and I just listened, and eventually she recognized just how taxing it had all been for her. From there, we were capable to function together to figure out how the company could enable and how we could shift forward as a staff.

No make a difference what, that’s my approach: We are all just one crew. I do not feel in dealing with people in different ways, whether they’re a freelancer or comprehensive time, junior or senior, marketer or engineer. From time to time, when there have been blackouts, some of our freelancers could not discover a position to do their get the job done, due to the fact all the cafes and absolutely free areas were fully comprehensive, so I questioned my workforce to organize some workspaces for them. A single of my customers was shocked, mainly because he imagined it was not our duty to do all that. But I don’t feel you can start splitting the crew, as if some men and women are extra vital than others. We’re all persons, we all treatment about each other, and we’re all going through these challenges collectively.

— Natalia Tkachova, Odesa
Challenge manager and group lead, TechMagic


The leaders we interviewed just about universally shared times of deep gratitude in the midst of tragedy. They described how they would get just a quick pause to admit the positives in their life, providing them the power, inspiration, and optimism to carry on. In truth, research has revealed that straightforward expressions of gratitude can minimize stress, improve interpersonal associations, and even increase actual physical health and fitness.

I run a recruiting agency that can help worldwide providers retain the services of tech expertise in Ukraine. Just before the war, our pitch was basically, “Hey, Us citizens, we know what you pay out for developers — appear to Ukraine and you can get the exact same excellent for half the value.”

But when the war started out, lots of of our consumers felt it was far too dangerous to use Ukrainian builders, or open Ukrainian offices, so we misplaced a ton of company. It was a really difficult time, there was a lot of uncertainty, but it also confirmed me how substantially I have to be grateful for. My crew was outstanding, willing to do whichever necessary to be done to hold the organization afloat. And of training course, I’m really grateful for the people protecting our place on the entrance lines, giving us the possibility to hold operating and making price for our consumers. We’ve faced some hard occasions, but actually, I’m so fortuitous to be wherever I am. For me to complain just would not make feeling, not when there are people today who are actually giving up their life for our nation every working day.

Even smaller matters, I realized to value to a new level. For the initial few times, for occasion, the entire economic system stopped, supermarket cabinets ended up vacant, I couldn’t even purchase diapers for my one-yr-previous. Then one particular day, I was equipped to get some, and I felt this kind of joy at getting in a position to get a little something I utilised to choose for granted.

I recall another time, I was likely to mattress immediately after a very long, 16-hour workday, and I explained to my wife, “I sense actually joyful appropriate now.” I was invested, fatigued, but I felt that I experienced provided my function and my loved ones everything I could that day, no additional, no less. And I remember pondering, if I could live my whole lifetime that way, I would die satisfied.

— Bogdan, Lviv
CEO, tech expertise recruitment company


I direct an ed-tech startup, and both equally our in-household staff and the academics on our system have been awesome. Every person tailored to the issues, some even teaching from their basements for the duration of the blackouts.

But we were meant to acquire our up coming tranche of expenditure on February 28, and of class, that didn’t change out to be in the playing cards. Furthermore, we gave pupils absolutely free accessibility to our platform as shortly as the war began, to help households who may well be displaced. So, nicely, hard cash move has been a challenge.

Nevertheless some times, I’m even now just overwhelmed with gratitude. Take this morning: I’m in my residence, and a gorgeous wintertime day is all all over me. I’m with my spouse, we just finished breakfast, and the early morning feels like a modest holiday break, just for the reason that we are alive, and we can see these wonderful surroundings, and I have my team and my loved ones with me. And we have the prospect to assist so a lot of persons via our perform, to inspire folks and aid learners and teachers all around the planet. Often, I have days like that: remarkable times.

— Nataliia Limonova, Kyiv
Founder and CEO, GIOS (interactive math system for college students and teachers) the course of-the-war