December 3, 2023

PayperJPEG

Business&Finance Specialists

Ford’s top marketing exec Suzy Deering leaves automaker

4 min read

Ford announced Wednesday its global chief marketing officer, Suzy Deering, would be “departing the company” effective Thursday. No successor was named.

The four-sentence news release offered no hint as to why Deering was leaving the Dearborn automaker.

“Deering has served as Ford’s global chief marketing officer for the past two years, overseeing brand communication, ecommerce and digital strategy, as well as the go-to-market strategy for Ford Blue and while supporting the future vision of Model e,” the company said.

Kumar Galhotra, president of Ford Blue, which focuses on the internal combustion engine side of the business, said, “We thank Suzy for her contributions to Ford and wish her all the best in the future.”

In previous departure announcements, Ford has included a statement from the employee. This one did not.

Ford Motor Company announces Suzy Deering as the new global chief marketing officer.

Deering made headlines in November 2020 when Ford announced hiring the 51-year-old eBay executive who spent five years there as worldwide and North America global chief marketing officer. It was part of a team shakeup at the time. Ford CEO Jim Farley took the helm on Oct. 1, 2020, and made a series of immediate executive changes.

He emphasized the need to add technology skill to the team, and Deering had experience using technology, data and analytics to anticipate customer needs and tailor strategy to respond.

Ford said Deering would modernize marketing, drive brand strategy and institute best practices while running all marketing operations in North America. Ford emphasized the importance of this role, as North America generated more than 70% of Ford’s automotive revenue, including customer intelligence and product and consumer marketing.

Data analytics is an increasingly lucrative area for companies, including automotive.

Ford executive Kumar Galhotra, seen here at Ford World Headquarters in Dearborn, praised CMO Suzy Deering upon her departure.

In a news release announcing Deering’s hiring, Galhotra said, “Suzy’s world-class background will be vital to modernizing our approach, dialing up our understanding of customer ambitions and redefining our brands to help us grow.”

Deering said in a statement after being hired, “My team will be involved from end-to-end on behalf of customers — better connecting with them, using data to foresee and deliver what they need, and earning and keeping their trust.”

https://www.freep.com/story/money/cars/ford/2022/12/08/fords-top-marketing-exec-leaves-ford/69710407007/