December 6, 2023


Business&Finance Specialists

Foods technological innovation startup debuts drop-in sugar replacer

2 min read

TEL AVIV, ISRAEL— Food technological innovation startup B.T. Sweet (Greater Than Sweet) Ltd. is launching Cambya, a plant-centered, a single-to-just one drop-in sugar replacer.

The Cambya sweetening platform was established to reduce sugar in a large array of food and beverage apps with out compromising on taste or other organoleptic characteristics. It provides ideal sweetening potential without the require for masking brokers and does not leave any lingering aftertastes, in accordance to the firm.

The proprietary formulation is centered on soluble fibers, monk fruit and select botanicals and boasts a one-to-a single equivalent to sugar in overall body and taste. It also presents a prosperous source of obviously derived valuable fibers.

The spray-dried composition is the result of a three-yr R&D campaign of mixing and matching distinctive fibers, pure sweeteners and botanicals, mentioned Yoav Gaon, main executive officer and organization growth manager at Israel-centered B.T. Sweet. The staff also explored unique enhancement techniques to ensure significant solubility and blending ability for clean integration into products and solutions.

“By style, our exceptional sweetening process embodies all the houses of table sugar in taste and texture, but in fact contains zero added sucrose or artificial additives, and provides far better-for-you attributes,” Mr. Gaon mentioned. “Our objective is to bridge the gap between consumers’ need for indulgence and the generate to control sugar ingestion. This alternative also assists foodstuff and beverage makers reformulate their goods, clean up labels, and take out undesirable ‘high sugar’ warnings at present mandated in many nations.”

The company lab-examined Cambya in confectionery purposes, together with ice product and pudding with encouraging success, and various brand names by now are line-testing the formulation, he extra.

Cambya operates on a plug-and-perform enterprise design, supporting set up meals businesses reformulate their shopper packaged merchandise makes to bigger wellness beliefs. The corporation also serves new players and startups developing novel foodstuff innovations. The design offers manufacturers overall flexibility to totally swap to the sweetening procedure or balance it with normal sugar or other sweeteners, in accordance to ideal degrees.

“We have a doing the job proof-of-idea that confirms applicability in dry, soaked-hot and chilly purposes,” Mr. Gaon said. “This significantly shortens lab-and-line meals demo time and expenses. Cambya provides a ‘one-suits-all’ resolution, just like sugar.”