December 6, 2023


Business&Finance Specialists

Do not be fearful to upgrade technological innovation

3 min read

For several smaller business house owners like me, the past two yrs have been comprehensive of hurdles — from navigating the COVID-19 pandemic to reduce demand from customers for the items and providers we function so challenging to promote.

And to insert to the economical hardship, 1 12 months in the past my company pretty much misplaced almost everything.

On Dec.12, 2020, the North Region-based bakery and headquarters of my pretzel small business burned down in a fire. Martin’s Handmade Pretzels has been in my spouse and children for 4 generations, and when I woke up to see flames encompassing the setting up, I feared for what this would signify for our long run.

I am proud to say that just a single 12 months later on, my pretzel business enterprise is not only back again, but flourishing. We carry on to offer pretzels nationwide and throughout New York — from farmer’s markets in Syracuse, Watertown, and Outdated Forge to New York Town Greenmarkets. We also recently reopened our new bakery — in Moira, northern Franklin County — to the community.

Josiah Martin, owner of Martin's Pretzels

There are two good reasons why my compact business was ready to rebound while several many others around me have not been as blessed: the help of my local community and my willingness to embrace revolutionary technological know-how.

1st and foremost, for little enterprises like mine, a base of faithful clients is important. Considering the fact that we do not have the assets of greater firms, we largely rely on word of mouth and social media to draw in new shoppers. We are also blessed to have faithful buyers who have been taking in Martin’s Handmade Pretzels for many years and are exceptionally supportive.