April 18, 2024


Business&Finance Specialists

4 Critical to Switching from Paper to Plastic Mailing Marketing

2 min read

Marketing your business is a step you should never forget if you want to see your operations grow and amass a more extensive clientele. Postcard mailing is one of the marketing and advertisement techniques you can leverage to ensure you keep your entrepreneurial operations afloat. Gone are the days when paper mail was the order of the day. Today, most business people have embraced the use of a laminated mailer. You should not be left behind, meaning you should understand why many people make such a switch.

High Tangibility

Current and prospective clients want to connect with something tangible. Plastic marketing cards offer them that convenience. Additionally, since they are different to touch, it is hard for clients to pass them over even when perusing a stack of boring papers. Every time one touches such a laminated mailer, they will always open it to see what is on the inside.


Businesspeople use plastic mailing cards for different purposes. This may include new product introduction in the market, marketing their products, and announcing offers and promotions. Such companies do not spend a lot of money on printing different cards for varying needs. 

Increased Customer Responsiveness

Once you send out your company’s plastic mailings, one of the things you highly anticipate is getting a client’s response. These plastic cards enhance the client’s perspective and help them see more value in your products, offers, and promotions.

Waterproof and Durable

Paper cards are not waterproof or durable. They get damaged by water, whether they fall in water or are exposed to rain. On the flip side, plastic cards do not easily get damaged by water, meaning they can last long.

If you want to succeed in business, you must know some of the best marketing strategies. Direct mailing is a great idea, but you need to ensure you use suitable materials to send your message to new and existing customers. The reasons for doing so are explained above.

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